Achievements in Social Marketing & Communication
My extensive work in Social Marketing and Communication sprang directly from my commercial pharmaceutical marketing experience in Canada. My pioneering job in contraceptive social marketing in Sri Lanka in the 1970s led to many more consultancies and long-term positions, including living in Pakistan for eleven years. In Pakistan I created and managed the first nationwide contraceptive social marketing project plus creation of a nonprofit enterprise – now called Greenstar – which has developed social marketing of health products and services, including training of several thousand private health providers.
Start-up of national Contraceptive Social Marketing and HIV/AIDS Prevention Project in Yemen. 2005-2006. Employed as Team Leader and Advisor by Marie Stopes International for nine months of the KfW-funded project. Worked with Ministry of Public Health and other stakeholders. Facilitated workshops, designed workplans, supply chains, marketing plan, budgets, test markets, baseline and impact evaluation. Hired and mentored staff.
MCH project evaluation in India. 2005. Employed by Population Services International. Team Leader for external-internal evaluation of USAID-funded Social Marketing Strategies Project. Assessed management, implementation and effectiveness in three northern states. Recommended expansion of the model to other poor populations in India.
Safer sex for HIV/AIDS prevention in Bangladesh. 2005. Employed by UNFPA. Worked with the National AIDS-STD Programme to produce the National Strategy for Safe Sex. Designed and facilitated workshops.
HIV/AIDS prevention and care in India. 2004. Employed by CIDA as Team Leader for mid-term evaluation of the India-Canada HIV/AIDS Project (ICHAP). Assessed progress including gender equality. Recommended expansion.
Behavior change communication for nutrition in Bangladesh. 2003 & 2004. Employed by JHU/UNICEF. Funded by World Bank. Drafted behavior change component of Bangladesh National Nutrition Project in context of child rights. Developed capacity of UNICEF to manage communication activities. Introduced social marketing to UNICEF staff.
Social Marketing of HIV/AIDS prevention in Nepal. 2003. Employed by Family Health International. Reviewed USAID’s community-based social marketing test market for HIV/AIDS prevention among female sex workers and their clients. Recommended specific technical and management changes required for expansion to nationwide scale.
Social Marketing of Reproductive Health in Albania. 2002-2003. Employed by Marie Stopes Int. (UK). Funded by KfW. Produced successful proposal for NESMARK, the NGO that assists the government’s Reproductive Health program, to expand contraceptive social marketing activities including training component.
Capacity building for Social Marketing of HIV/AIDS prevention in Namibia. 2002. Employed by Marie Stopes Int. (UK) for five months as counterpart to managers of NaSoMa (National Social Marketing Programme) – to develop social marketing, advocacy and behavior change communications. Progressed toward registering NaSoMa as nonprofit business. Produced successful proposal to the German government for expansion of NaSoMa activities.
Social Marketing of HIV/AIDS prevention in Vietnam. 2001. Employed by JSI (UK). Funded by DfID. Examined achievements and recommended human resource development process prior to nationwide expansion.
Reproductive Health Plan for Government of Pakistan. 2000. Employed by Options UK for five months. Funded by Asian Development Bank. As specialist in Reproductive Health, Training and Behavior Change Communications, worked with Technical Assistance Team, Ministry of Population Welfare, Ministry of Health, provincial governments, Multidonor Support Group, NGOs and social marketing organizations to:
- Develop in-depth situation analysis of public sector Reproductive Health services, training and IEC.
- Develop new planning concepts and workshop tools, including referral pyramid and power analysis.
- Facilitate planning workshops in four provinces: Balochistan, North West Frontier, Punjab and Sindh.
- Design plans for Reproductive Health services, training, advocacy and communication.
NGO capacity building in Azerbaijan. 2000. Employed by Save the Children with UNFPA support. Designed and led workshops for staff, donors and government officers to develop HIV/AIDS prevention and implement Reproductive Health activities. Completed Feasibility Study and Concept Paper. Introduced social marketing and BCC concepts.
Social Marketing of HIV/AIDS prevention in Ethiopia. 1999. Employed by Royal Netherlands Embassy. Assessed achievements of DKT International and proposed sustainability initiatives. Proposal led to additional funding for development of products, supply chain, BCC, staff training and additional strategies for Reproductive Health
Communication Project for Social Action Programme in Pakistan. 1998 & 1999. 1998: employed by CIDA to assess feasibility of a social communication (SAPCOM) add-on to the government’s Social Action Programme.
1999: employed by Cowater International to facilitate workshops for the design phase of the SAPCOM Project.
Environmental resource development in Pakistan. 1998-99. Employed by Worley Engineering to assess environmental issues created by 150,000 dairy cows in a Cattle Colony near Karachi. Explored cost-effectiveness of developing a local nonprofit enterprise to convert cow dung biomass into saleable electricity.
National Nutrition Plan for Pakistan. 1995-1996. Employed by World Bank. Worked with four provincial Health Departments to produce provincial proposals for the GoP’s Pakistan Nutrition Project.
Social Communication in Bangladesh. 1994-2001.
- 1994: Employed by PSI. Funded by World Bank. Studied feasibility of a private social communication enterprise.
- 1996: Employed by Prospect Associates and Johns Hopkins CCP to develop a local NGO – Bangladesh Center for Communications Program (BCCP) – to plan the national "Green Umbrella" Behavior Change Campaign.
- 2001: assessed implementation of BCCP’s Strategic Plan.
Social Marketing in Pakistan. 1983-2003. Employed by USAID, PSI (four years) and Greenstar Social Marketing,
- 1983: Team Leader, USAID’s Contraceptive Social Marketing project planning team.
- 1989-1993: PSI Resident Rep and Chief of Party, USAID’s Contraceptive Social Marketing project.
- 1991: Founded Social Marketing Pakistan Ltd., a non-profit company, now named Greenstar.
- 2003: Developed Strategic Plan for Greenstar Training Institute. Greenstar is a major trainer of private health providers and Pakistan’s largest social marketing organization, serving over 12,000 private clinics and shops.
Communication for Child Survival in Indonesia. 1985-1989. Employed by Academy for Educational Development for four years. Funded by USAID's Child Survival Project. Resident Advisor to the Health Department's Center for Health Communication. Developed national plan for training volunteers in diarrhea control. Introduced self-sufficient social marketing of Oral Rehydration Salts. Developed communication component for first national HIV/AIDS prevention programme. Created advocacy campaign for “brides-to-be” tetanus immunization. (Page 5. #11,12,13 in my CV).
Social Marketing Company, Bangladesh. 1982-83. 1982: employed by USAID to evaluate supply side, demand creation side, management issues and impact of the national Contraceptive Social Marketing Project.
1983: employed by Population Services Int. to analyze roles of oral contraceptive providers, users and husbands. Used results of the analysis for doctoral dissertation and publication (Page 5, #10 in my CV).
Public Sector IEC capacity in Pakistan. 1981. Employed by Asian Development Bank. Evaluated training and communication potential of the Population Welfare Department. Produced recommendations.
Social Marketing Pioneer in Sri Lanka. 1972-1975. Employed by PSI. Funded by IPPF.
- Created national social marketing system for Preethi condoms and Mithuri contraceptive pills. (page 5, #2,3,4 in my CV).
- Organized medical education and consumer education campaigns via radio, press & direct mail.
- Handed over management (turn-key) to local IPPF affiliate, which developed sustainability & self-sufficiency.
- Journalist’s articles appeared in New York Times, Psychology Today and Geographic Magazine.
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Email John Davies: jdavies@alephx.com
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